THE LIVING ARCHIVE

From punched cards to autonomous collaborators: the ideas, people, languages and systems that taught machines to follow—and increasingly interpret—human intent.

PAST / PRESENT / NEXT

Collection

Tag: ad-tech

Google Buys DoubleClick: The $3.1 Billion Deal That Strengthened the Advertising Stack

Google’s $3.1 billion DoubleClick acquisition bought display-ad infrastructure, agency and publisher relationships, and a position beyond search advertising.

↗