THE LIVING ARCHIVE

From punched cards to autonomous collaborators: the ideas, people, languages and systems that taught machines to follow—and increasingly interpret—human intent.

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Tag: crm

Salesforce Buys Tableau: The $15.7 Billion Bet on Analytics Inside the Customer Platform

Salesforce's $15.7 billion all-stock acquisition of Tableau was a bet that analytics would become inseparable from CRM. The return has unfolded through product integration, data-platform strategy, and eventually agentic analytics.

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Salesforce Buys ExactTarget: The $2.5 Billion Bet That Expanded CRM Into Marketing Software

Salesforce's $2.5 billion ExactTarget acquisition extended CRM from sales and service into digital marketing. The deal helped establish Marketing Cloud as a core pillar of Salesforce's platform strategy.

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