THE LIVING ARCHIVE

From punched cards to autonomous collaborators: the ideas, people, languages and systems that taught machines to follow—and increasingly interpret—human intent.

PAST / PRESENT / NEXT

Collection

Tag: customer-acquisition

AOL’s Subscriber-Acquisition Machine: Spending on Disks to Put America Online

AOL spent aggressively on free disks and direct response because customer acquisition itself was the infrastructure needed to make online services mainstream.

↗