Collection

Tag: online-services

AOL’s Subscriber-Acquisition Machine: Spending on Disks to Put America Online

AOL spent aggressively on free disks and direct response because customer acquisition itself was the infrastructure needed to make online services mainstream.

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CompuServe: The Network Investment That Turned Spare Mainframe Capacity Into an Online Service

CompuServe turned idle mainframe capacity into recurring revenue, then layered a consumer online service onto the same infrastructure, anticipating cloud utilization economics.

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