01
Personalized Rewards: Why More Relevance Can Increase or Destroy Motivation
Personalized rewards can increase relevance, but they can also become controlling, inequitable, or so optimized that intrinsic motivation weakens.
↗
Collection
Personalized rewards can increase relevance, but they can also become controlling, inequitable, or so optimized that intrinsic motivation weakens.
Personalization changes the meaning of a reward because incentives interact with user goals, context, competence, and the motivational drives already active in the experience.