01
OS/2: The IBM-Microsoft Platform Investment That Lost the Desktop War
IBM and Microsoft jointly funded OS/2 as the successor to DOS, but divergent incentives and Windows momentum turned the ambitious platform into a strategic loss.
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Collection
Tag: platform-investment
02
Apple Macintosh: The Manufacturing, Marketing, and Software Bet on the Graphical PC
Macintosh turned Apple's graphical-interface conviction into a lower-cost platform backed by major manufacturing, software, and marketing investment, creating a durable alternative to the IBM PC standard.
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03
Atari VCS: The Platform Investment That Turned Games Into a Cartridge Ecosystem
Warner's acquisition of Atari financed the VCS, transforming video games from one-off hardware products into a programmable cartridge platform with recurring software economics.
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04
IBM System/360: The $5 Billion Bet That Made Compatibility a Business Model
IBM's System/360 was a bet-the-company investment in compatibility: one architecture, one peripheral strategy, and one software platform spanning a broad range of customers.
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